Product-led Growth
Also known as: PLG, product-led growth, product led growth
Letting the product itself drive acquisition, activation, and expansion — the experience does the selling instead of a separate sales motion.
Product-led Growth
In product-led growth the product is the primary engine of its own distribution: users find value before they ever talk to a human, and that value pulls them deeper. It only works if activation and retention are genuinely strong, because PLG amplifies whatever the product actually does.
I like it because it’s unforgiving in an honest way. You can’t paper over a weak product with a strong sales team — the funnel exposes exactly where the experience stops delivering.