Skip to content

Knowledge Base

Interconnected concepts that bridge engineering precision with human-centered design. Each concept links to related ideas, creating a web of knowledge that spans from structural analysis to cognitive science to product optimization.

12 Concepts
4 Categories
4 Bridges

Concept Network

Explore how concepts connect across disciplines. Each node represents a concept, with connections showing relationships and bridges between fields.

Engineering
Cognitive Science
Statistics
Product Management
Neuroscience & AI

Statistics & Analytics

Statistical methods, experimental design, and data analysis principles

statistics

Behavioral Significance

The practical importance of changes in user behavior, focusing on whether differences actually matter to users and business outcomes

Example: A 5% conversion rate improvement that users can't perceive has statistical significance but lacks behavioral significance
Behavioral Significance = f(User Perception × Business Impact × Implementation Cost)
statistics

Effect Size

A standardized measure of the magnitude of difference between groups, independent of sample size and statistical significance

Example: Cohen's d = 0.34 indicates a small-to-medium effect size for onboarding flow improvements
Cohen's d = \frac{\bar{x}_1 - \bar{x}_2}{s_{pooled}}
statistics

Statistical Significance

A measure indicating whether observed differences between groups are likely due to chance or represent genuine effects

Example: Finding p < 0.05 means there's less than 5% chance the observed difference occurred by random variation
p-value = P(observed data | null hypothesis is true)
statistics

Bayesian A/B Testing

A statistical framework for A/B testing that incorporates prior knowledge and provides probability-based decision making rather than binary significance testing

Example: 85% probability that new checkout flow improves conversion by 2-8%
P(θ|data) = P(data|θ) × P(θ) / P(data)

Engineering Fundamentals

Core concepts from structural engineering, systems thinking, and computational methods

engineering

Finite Element Analysis

A computational method that divides complex structures into smaller, manageable elements to solve engineering problems with mathematical precision

Example: Dividing a bridge into 10,000 triangular elements to calculate stress at each point under load
K × u = F (where K is stiffness matrix, u is displacement vector, F is force vector)
engineering

Geometric Division

The process of breaking down complex structures into smaller, manageable elements for analysis

Example: Dividing a bridge into 10,000 elements to calculate stress at each point
∑(elements) = Total Structure

Product Management

User experience, attention modeling, and behavioral optimization

product

Qualitative Validation Methods

Systematic approaches to gather deep insights about user behavior, motivations, and experiences to validate and contextualize quantitative experiment results

Example: User interviews reveal why checkout flow changes improved conversion rates
Qualitative Insights = User Behavior + Context + Motivation + Experience
product

Minimum Viable Effect Sizes

The smallest meaningful improvement threshold for product metrics that justifies implementation effort and resource allocation

Example: MVE of 0.5% conversion rate improvement justifies checkout flow changes
MVE = Implementation Cost / (User Base × Revenue Impact Per User)
product

Cost-Benefit Analysis Templates

Structured frameworks for evaluating the financial and strategic value of experiments to prioritize optimization efforts and resource allocation

Example: CBA template calculates $50K development cost vs. $200K annual revenue impact
ROI = (Benefits - Costs) / Costs × 100%
product

Temporal Segmentation

The process of dividing time-based content or experiences into discrete segments for analysis, optimization, and prediction

Example: Dividing a 2-minute video into 120 one-second segments to analyze attention patterns and predict engagement
Total Content = Σ(Segment₁ + Segment₂ + ... + Segmentₙ)

Cognitive Science

Understanding how the human mind processes information and makes decisions

cognitive science

Cognitive Load Distribution

How mental processing effort is allocated across different cognitive systems over time, similar to stress distribution in structural engineering

Example: First 10 seconds use System 1 (automatic), complex plot points trigger System 2 (deliberate processing)
CL(t) = Σ(System1(t) × 0.3 + System2(t) × 1.0)
cognitive science

System 1 vs System 2

Daniel Kahneman's dual-process theory describing two distinct modes of human thinking: fast, automatic System 1 and slow, deliberate System 2

Example: System 1 causes immediate panic when metrics drop 23%, while System 2 analysis reveals statistical insignificance
Total Cognitive Capacity = System 1 (Automatic) + System 2 (Controlled)

How to Explore This Knowledge Base

1

Browse by Category

Start with your area of interest—engineering, cognitive science, statistics, or product management.

2

Follow the Connections

Each concept links to related ideas. Follow these connections to discover new perspectives.

3

Explore the Bridges

Look for concepts that bridge disciplines—these often provide the most innovative insights.

4

Apply to Your Work

Use these concepts to improve decision-making, optimize user experiences, and solve complex problems.