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Importance:

Portfolio Theory

Also known as: modern portfolio theory, Markowitz diversification

Harry Markowitz's 1952 result that spreading capital across imperfectly correlated assets reduces risk without a proportional cut to expected return.

Portfolio Theory

Harry Markowitz’s 1952 paper “Portfolio Selection,” published in The Journal of Finance, formalized something investors already suspected: a mix of assets that do not move in lockstep can deliver a better risk-adjusted return than betting everything on the single asset with the best expected value. Diversification is not hedging out of indecision. It is a mathematical result about variance.

The same logic applies outside finance any time you are allocating a scarce, non-refundable resource (time, attention, runway) across a few bets with uncertain, imperfectly correlated payoffs. A single deep pursuit maximizes expected value if you already know it is the right one. A portfolio maximizes expected value once you admit you do not.