Eye-Tracking

Eye-tracking records where a person’s gaze lands and how long it stays, converting attention — normally invisible and unreliably self-reported — into a measurable signal. It’s core to how North AI quantifies what actually captures an audience, and it sits behind a UK patent I hold on eye-tracking analysis.

What I value is that it sidesteps what people say they noticed and records what they did. Attention is the scarcest resource in any product, and being able to measure it directly changes which arguments you can settle with data.