Lucas M. Cazelli
RSS FeedExploring how the brain makes product decisions. Insights on cognitive psychology, statistical thinking, and NeuroAI applications in product development. Currently building synthetic audiences at North AI.
Focus Areas
- • Cognitive science applications in product management
- • Statistical methods for user behavior analysis
- • Neuroscience-inspired AI for video analytics
- • Deep technical implementations of research papers
- • Product discovery and experimentation frameworks
Featured
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Statistical Significance vs Behavioral Significance: A PM's Dilemma
When 95% confidence isn't enough - understanding the critical difference between statistical significance and behavioral significance in product decisions.
Recent Posts
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From Finite Elements to Human Elements: An Engineer's Journey into Decision Science
How transitioning from structural engineering to AI product leadership revealed that understanding human decision-making is more complex—and more rewarding—than any finite element analysis.
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Engineering Foundations of Generative AI: From Rules to Probabilities
A practical history of early generative AI—how rule-based systems evolved into probabilistic models and neural generators, and the engineering trade-offs that shaped modern AI.
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Why Your Brain Hates A/B Tests: System 1 vs System 2 in Product Decisions
Product managers make 100+ micro-decisions daily. Here's how Kahneman's dual-process theory explains why we're so bad at interpreting test results.
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Testing Auto-Concept Highlighting
A test post to verify that concept terms are automatically highlighted in blog post text.
Knowledge Graph
Explore the connections between ideas and concepts in an interactive visualization.
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Interactive graph visualization coming soon!