Lucas M. Cazelli
RSS FeedExploring how the brain makes product decisions. Insights on cognitive psychology, statistical thinking, and NeuroAI applications in product development. Currently building synthetic audiences at North AI.
Focus Areas
- • Cognitive science applications in product management
- • Statistical methods for user behavior analysis
- • Neuroscience-inspired AI for video analytics
- • Deep technical implementations of research papers
- • Product discovery and experimentation frameworks
Featured
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AstroPaper 5.0
AstroPaper v5: keep the clean look, updates under the hood.
Recent Posts
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From Finite Elements to Human Elements: An Engineer's Journey into Decision Science
How transitioning from structural engineering to AI product leadership revealed that understanding human decision-making is more complex—and more rewarding—than any finite element analysis.
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Why Your Brain Hates A/B Tests: System 1 vs System 2 in Product Decisions
Product managers make 100+ micro-decisions daily. Here's how Kahneman's dual-process theory explains why we're so bad at interpreting test results.
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AstroPaper 4.0
AstroPaper v4: ensuring a smoother and more feature-rich blogging experience.
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AstroPaper 3.0
AstroPaper Version 3: Elevating Your Web Experience with Astro v3 and Seamless View Transitions
Knowledge Graph
Explore the connections between ideas and concepts in an interactive visualization.
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